The Process
🔍 What we learnt from our users
After conducting interviews and surveys with over 20 vegetarians, we identified a significant gap in the sector regarding the search for restaurants with vegetarian options.
We identified four main needs our users were experiencing:
- Difficulty finding genuine vegetarian options due to insufficient information.
- The desire to see reviews from other vegetarians and vegans to assess a restaurant's quality.
- The need to view the menu before choosing a restaurant.
- A sense of inclusion and the ability to connect with others in the veggie community
🥦 Empowering vegans and vegetarians to decide
To ensure our app provides real value to our users, we focused on four key functionalities to help them find and book restaurants with genuine veggie options while addressing their current challenges:
- Location-Based Restaurant Search: Discover restaurants based on the user’s location.
- Verified Quality Options: Use filters to find only verified, high-quality vegan, vegetarian, and flexitarian options.
- Community Experiences: Access experiences that offer various activities for the veggie community.
- Sharing Features: Share restaurants and events with both veggie and non-veggie friends
🎉 The veggie world, just an app away
After a user testing session with five participants, our concept was validated, and users confirmed the app's utility. We also tested the main user flows and identified issues, particularly with misleading icons and some filters.
Using this feedback, we refined and finalized the design into a simple, attractive, and intuitive app. This app allows vegans and vegetarians to join a community where they can discover real veggie options and attend events tailored for the veggie community in their cities.
✌️ Outcome
Designing Avigo was a great experience that deepened my empathy for vegetarian users who struggle to find suitable food options. It allowed me to explore solutions in detail and ultimately create a product that makes their lives easier. To me, a product is truly successful if it benefits the community and fosters inclusivity.
I thoroughly enjoyed contributing my efforts and collaborating with a team to design this app. I am excited about the prospect of building and introducing it to the entire veggie community in the near future.
