The Process
🔍 Understanding our users’ needs
Through user interviews, we gained detailed insights into their concerns and the issues they were experiencing with the current app. This process allowed us to understand their needs more clearly and identify which needs were not being met by the current app. After these discussions, we compiled the main feedback and requirements from the users:
- Traders need to operate quickly and easily with the application, as markets are constantly moving and they cannot afford to waste time
- To facilitate fast operation, the process should be simple, allowing users to find everything they need and complete their trades effortlessly
- Since each user deals with different precious metals, the process should be customizable. This means each trader should be able to personalize the products they want to trade to ensure the fastest possible operation
📝 Evaluating the previous app design
As part of the app redesign process, we evaluated the existing app and analyzed its overall user experience and usability by conducting a UX audit. This audit allowed us to identify key issues and necessary improvements, including:
- Enhancing visual hierarchyImproving color contrast and overall accessibility
- Addressing usability inconsistencies and reducing time-consuming processes
🤳 Defining success for trading operations
With insights from users and feedback on the current app, we developed a strategy to create an app that enhances the trading experience with MKS products. Our goal was to deliver a great user experience while also adding value to the company. We focused on building an app that enables users to perform key operations efficiently:
- Fast trading experience: Execute quick deals or orders instantly
- Orders update: Easily update active orders
- Operations fast view: Access a section with all completed operations, featuring filters and integrated quick actions
- Personalization: Customize views with currency pairs based on users' trading needs
🔧 Building a strong design foundation
📊 Trading made easier
Throughout the app design process, we consistently validated our proposed solutions with users and stakeholders, integrating their feedback from the early stages. After developing the visual design and main prototypes, we conducted video call tests with traders to validate key functionalities. These activities included:
- Finding products in the product list
- Placing a "Quick Deal"
- Placing a Resting Order
- Updating an existing order
- Personalizing the product view
This testing identified issues such as the placement of elements and the visibility of key icons. To address these, we introduced a floating menu with main actions in relevant sections.
With these changes, we iterated with users and received positive feedback and validation before moving to the implementation phase. The final result is a simple, intuitive app that enables users to trade with MKS easily and enjoyably.
🫰 The results
Usability Improvements: Users reported a significant impact from the usability improvements in the new design, enabling them to operate the application more effectively
Easier and Faster: Traders can now operate three times faster than before, thanks to simpler trading options and a more streamlined process.
User Increase: The app's user base increased by 20%, with previous customers using the app more frequently.
