Revolutionizing driving education

RACC, the leading driving school in Catalunya, needed to innovate and offer new teaching options to attract more students. They launched a challenge, and we responded with a user-focused strategy utilizing virtual reality. This approach allowed students to learn to drive in an immersive and interactive way within a simulated environment of their cities before getting on the actual streets.

After six months of dedicated work, we launched the first virtual reality driving lessons in Spain, positioning RACC as a market leader and pioneer in innovative education. This initiative led to a more interactive and safer learning experience, resulting in a 40% increase in student enrollment and a 20% improvement in approval rates.

I was part of this groundbreaking project with the agency Oh! my brand, where I had the opportunity to lead the design and user experience of this revolutionary project.

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